A Diamond of a Zero Technique is Glover…

In 1947 a woman named Mary Frances Gerety copyrighted the phrase A Diamond is Forever while working on a slogan for the popular diamond sellers De Beers Consolidated Mines Ltd. It was a slogan meant to highlight the rare quality and value of the diamond as a gem stone and to make a man, having just purchased a diamond for his fiancé, feel less remorse about having just contributed so much of his present liquidity to buying one for his

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